I can remember the first time I fell in love with the Apple brand. I was working on a project which was producing a report to be published on the desktop. They bought the very little known (even now) Apple LISA.
http://en.wikipedia.org/wiki/Apple_LisaI was blown away by how I could simply drag and drop a spreadsheet into a document. With my IBM PC this would be an hour’s work and I might or might not be successful at the end of it. The machine was totally integrated and I would later come across the same concept in the iPhone. Of course they were very expensive, when was a Rolls Royce ever cheap? But as the company has been more and more successful, the prices have come down and now more and more millions of people are benefiting from his basic concepts that the products should be simple, integrated, functional and beautiful. Us « AppleFans » hope and prey Apple will not again fall into the abyss as it did when he was kicked out of his own company in 1985 until he returned to rescue it in 1996.
Steve Jobs was (and even in his death continues to be) the sort of person who arouses emotion. I have admiration for Steve Jobs, but many have envy, jealousy and even hatred. Love him or hate him you can’t ignore him. Rest in Peace Steve Jobs.
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